W Group’s Chairman and CEO Habib Wehbi Reveals the Group’s Highly Ambitious Growth Plan
By Campaign Middle East
In an Interview with Campaign Middle East magazine, W Group Chairman and CEO Habib Wehbi unveiled the “555 Strategy”, an ambitious plan that aims to achieve significant growth for the group within five years.
WHAT IS THE 555 STRATEGY AND HOW WOULD IT ACCELERATE YOUR BUSINESS GROWTH AND PROFITABILITY?
The 555 strategy is an ambitious growth plan developed by W Group to expand within 5 verticals to generate 500M revenue in 5 years. Being one of the major players behind the Digital Out-of-Home (DOOH) transformation in the region, W Group’s Strategy relies on its solid DOOH platform in the UAE to implement its growth plan in the region throughout its established verticals:
- W Group, managing and overseeing the group growth.
- Hypermedia, leading the DOOH transformation in the UAE.
- DigitAll, leading the digital transformation in the region.
- A soon-to-be-launched new company that will introduce cutting-edge smart technologies in DOOH data audience measurement, programmatic, and digital creative experience.
- AT85, the first NFT ecosystem in the region that will connect brands and consumers through its strategic partnerships and empower the digital economy with diversified Metaverse NFT aggregation rights.
The strategy will focus on several key areas, including organic and inorganic growth through innovation, technology, maximizing revenues, and pricing strategy; business expansion, which involves expanding the company’s portfolio to new markets in the region, with a particular emphasis on KSA and Lower Gulf; and prioritize the formation of strategic partnerships with both regional and global entities to enhance the portfolio and product offerings of the group.
IN WHAT WAYS DO YOU FORESEE THE INCREASED USAGE OF DATA INFLUENCING THE GROWTH TRAJECTORY OF W GROUP?
W Group is strategically leveraging the power of data by forging partnerships with regional and global data measurement companies. As an industry leader, the group is taking the next step by developing its own measurement platform, which will empower brands to measure the ROI of their DOOH campaigns with precision and accuracy.
This innovative platform will provide pre-campaign targeting reports that offer invaluable insights to help forecast the potential reach of each campaign, granting marketers complete control over their programmatic DOOH campaigns. By integrating cutting-edge audience measurement technology, W Group will generate new revenue streams by actively seeking out clients who will benefit most from these advanced solutions and optimizing their marketing efforts.
The use of data technology has become an indispensable component of any successful marketing strategy. W Group has already digitized over 2500 of Hypermedia’s assets and incorporated data, propelling itself to the forefront of OOH technologies by offering real-time data measurement & analytics, smart trigger advertising, programmatic advertising, and other groundbreaking features. This empowers marketers to precisely target their audiences with unparalleled efficiency and accuracy.
WHAT MOTIVATED W GROUP TO INVEST IN THE NFT MARKET?
W Group is expanding its investment portfolio into the rapidly evolving NFT space with the launch of AT85, an NFT platform. This strategic move aims to position the group as a leading player in this exciting new market and capitalize on the opportunities presented by early adoption.
The decision to invest in this new platform was based on the immense potential for revenue growth, as the global NFT market is projected to grow at an impressive CAGR of 33.9 per cent from 2022 to 2030. In 2021, the market was valued at US$15.54 billion, and this growth is fueled by the increasing demand for NFTs, which are valued for their uniqueness, individuality, transparency, and other remarkable features.
As an early entrant into this thriving market, W Group’s investment in AT85 is strategically positioned to maximize the potential for growth and establish the group as a frontrunner in the NFT space.
IN THE GLOBAL OOH INDUSTRY, WHERE DOES W GROUP STAND?
W Group has solidified its position in the global OOH landscape by partnering with various organizations, such as the World Out of Home Organization (WOO), the Interactive Advertising Bureau association (iab GCC) and the Global Digital Out of Home Association (DPAA). By becoming a member of these global platforms, W Group gains access to a vast network of industry professionals and can explore partnerships and innovations that can drive the growth of its media network.
This demonstrates the company’s commitment to staying at the forefront of the industry’s best practices and fostering collaboration with other industry leaders. These strategic partnerships provide W Group with a platform to share knowledge, learn from others, and stay ahead of emerging trends, ultimately driving the company’s growth and success.
WHAT STRATEGIES DOES W GROUP HAVE IN PLACE TO ATTRACT SKILLED PROFESSIONALS AND DRIVE ITS BUSINESS EXPANSION?
To ensure business growth and success in the ever-evolving OOH landscape, W Group aims to attract top talent with the ability to adapt to change, bring innovation, culture, and leadership. Attracting such talent is crucial to stay competitive and thrive in the market.
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